New Collection Watchful Eye

For me, designers are not merely makers of objects.

We are translators of the time we live in — sensitive observers who absorb what is happening in the world and transform it through our chosen medium. Whether it is fabric, form, scent, or space, this translation allows us to touch something deeply human: memory, emotion, recognition. And ultimately — the heart.

This belief became the foundation of the immersive preview of my new felt hat collection Watchful Eye, held at the beautiful King David Villa in Berlin. It was a profound honor for me to present this collection in such a meaningful setting and to share it directly with my audience.

Watchful Eye — the Collection

Watchful Eye is my first felt hat series exploring themes of perception, identity, and the quiet power of self-observation. The eye, as a symbol, appears throughout the collection not as something external or judgmental, but as an inner gaze — a reminder of awareness, presence, and personal truth.

One of the key pieces from this collection was exhibited at the Muséum du Chapeau in Chazelles-sur-Lyon, France, and the Berlin preview became the first moment when the collection could be experienced in its entirety — not on mannequins or behind glass, but in movement, dialogue, and human interaction.

An Immersive Evening in Berlin

Many guests joined the evening not only to support me as a designer, but also to discover a new cultural location in Berlin. King David Villa, located in Charlottenburg-Wilmersdorf, is a historical space offering cuisine of kosher quality and a unique atmosphere of calm elegance — a place where history and contemporary life naturally meet.

For me, it was important that this evening unfolded on several sensory and emotional levels. That is why I invited close colleagues and friends to contribute their own artistic voices to the experience.

My dear friend Elya Yalonetski created an exclusive line of ceramic brooches and pendants especially for this evening — delicate eye motifs that echoed the central symbol of Watchful Eye and extended it into another artistic language.

Perfume fairy Daria introduced a selection of niche fragrances, engaging yet another layer of memory and perception. Scent, after all, is one of the most powerful portals to emotion and subconscious experience.

Guests also enjoyed refined kosher delicacies prepared by the villa, grounding the evening in warmth, hospitality, and shared pleasure.

The Process as Performance

To make the experience truly immersive, I held a small live masterclass demonstrating how a felt hat is created. Together with stylist Kristina, who also participated in the photoshoot for the collection, we invited guests into the process itself. Seeing hands at work, material transforming, and decisions being made in real time sparked genuine curiosity and conversation.

Guests asked questions, observed closely, tried on hats, and photographed themselves — moments I deeply cherish. When people engage with my work physically and emotionally, it confirms why I chose this path.

The visual heart of the evening was a striking mural — a large eye — created especially for the event by Polina, the daughter of Elya Yalonetski. Painted just days before the presentation, it watched over us throughout the evening, amplifying the immersive atmosphere and becoming a powerful backdrop for shared memories.

Gratitude and Continuation

I am deeply grateful to all sponsors, collaborators, artists, and guests who became part of this evening. Events like this remind me that creativity does not live in isolation — it comes alive in exchange, presence, and shared energy.

You can view photographs from the event by Uriy Bondarev via the link.

Watchful Eye continues its journey, but this evening at King David Villa will remain a special moment — a reminder that when designers meet their audience face to face, creation becomes a living, breathing conversation.