Elegant bride in style of Joyce Young. Key designs form 2019 collection

Since 2011, the brand "BeretkAh ...!" collaborates with Scottish bridal and evening fashion designer Joyce Young. Over the years, creative collaboration has evolved into true friendship. “Joyce Young” as a brand has been existing for over 40 years and has its own established audience. These are brides with an elegant, predominantly classic taste. In 2017 Joyce Young received an OBE which stands for Officer of the Order of the British Empire for her contribution to the British textile industry.


Taking part in creating an imagery campaign of Joyce Young's collections Tatiana primarily acts as a stylist. Due to the fact that she came to the design environment from the beauty industry, Tatiana is distinguished by her vast experience in the fashion field too, which helps her in her work. Over the past 15 years, she has been involved as a stylist and make-up artist in a wide variety of shootings, including obviously those for her own brand, so her experience can be called comprehensive.


Tatiana tries not only to evaluate the overall feel and  appearance of the collection, but also to create images that she would like to see in real life - it is always worth considering the portrait of a potential customer. The views of the two designers on this completely coincide, so each look was a hit. This 2019 bridal campaign features an elegant, educated, self-sufficient girl with a wealth of personal experience and with her mother - another focus of Joye Young brand.


The emphasis is on the emotional component, which is always at the forefront of the wedding. The exquisite outfits that Joyce Young creates for mothers of brides are perfect complements to the picture. Sometimes they can even be made in the same style if desired. Some of the looks were supplemented with simple and laconic accessories “BeretkAh…!”.  Since the emphasis in this shoot was on dresses, the accessories were not supposed to draw attention to themselves. The photo shoot campaign took place in a beautiful Sorn Castle in Scotland, and the photographer was Tanya Kiaie, who moved to Great Britain from Moscow, where she's been one of the most successful advertising photographers in the fashion industry. Tanya has repeatedly shot collections for “BeretkAh…!” which you can enjoy in our Collections site section.


Check out "BeretkAh ...!" Etsy store for more wedding and evening accessories or just more ideas for your bridal look!