Pitti Uomo Men's Fashion Week was founded in Florence in 1972 with the aim to support Italian designers and expand their audience and gain extra recognition. Today it is perhaps the most important international exhibition in the men's fashion segment. Pitti Uomo hosts shows, presentations, conferences, public talks and all sorts of parties twice a year. The 104th edition of the exhibition was held in the fortress of Fortezza da Basso from June 13 to 16, with the participation of 825 exhibitors and more than 17,000 guests.

The concept store SINNSTEIN with its exclusive atmosphere welcomed special guests and designer friends in its premises to celebrate the start of Berlin Fashion Week - an event that attracts interest and attention from general public and obviously professionals to fashion. However the fashion scene in Berlin is very diverse and different, at times it might lack elegance that women lounge for and surprise you with some unexpected solutions and ideas.

Dear all, most of you must have noticed that as of October BeretkAh…! has a new home in Berlin. After closing down the Moscow showroom before the pandemic, it was not easy to determine a new vector of development. However being permanently in Berlin it did make sense to settle the brand here.