To wear a hat is an indisputable talent. Particularly personalities who know and love wearing hats make others’ heads turn. In this post we decided to introduce you to a few key fashion ladies, who have an undoubtful talent of knowing how to wear hats.

The Pre-Raphaelite Blooms collection was born against the backdrop of designer Tatyana Ashakova's interest in the work of the Pre-Raphaelites, who managed to set a certain style and philosophy in fine arts, literature and even photography. This trend was founded in 1848 by a group of young English artists who sought to reform the obsolete modern art, returning to it the bright colors, detailed plots and realism of pre-Raphael painting. Thanks to new techniques that made it possible to create unusually bright shades of color, the work of the Pre-Raphaelites was radically different from the canvases of their predecessors and contrasted with the tastes of English society of the 19th century.

Nature has inspired lots of artists and designers. How many motifs, textures, intricate details and various forms can be gleaned from it! It is not for nothing that images of insects can be increasingly found in clothing and interior items. The idea of ​​the INSECTORUM collection was born by the designer after moving from the hipster center of Berlin to a green area of ​​the suburbs mainly because of 3 children.

A new Gatsby-style collection called “Cold Wave” is a continuation of Tatiana's love for the aesthetics of the 20s of the last century. This is the era of freedom and sensuality, secular brilliance and luxury, the rich and dizzying success, jazz and an endless series of parties. Tamara de Lempicka - a famous artist - is known as a prominent style icon of the Roaring Twenties. She delighted the public not only with her work, thanks to which she earned her first million at the age of 30, but also with her eccentricity. Walking around Paris in outfits made for her by Coco Chanel and Elsa Schiaparelli, arm in arm with Pablo Picasso, she positioned herself as a vamp woman with refined manners and the right connections.

Despite the fact that designer of the brand "BeretkAh ...!" Tatiana Ashakova tends to produce several collections a year, taking into account current trends, she also creates custom-made products. Thanks to many years of experience, this process is already well established. In this article we will tell you in detail about the process of creating an individual product.

During the pandemic, the designer of wedding dresses Anna Ugryumova turned to her passion for painting. The founder of the "BeretkAh…!" Tatiana Ashakova is connected with Anna by many years of work in the wedding segment. The main focus for Anna's brand Felicita Design is creation of bridal gowns in a bohemian style, which perfectly meets the needs of German brides who love simplicity and elegance.

Berlin is a city of creative freedom, underground art and fashion. It attracts creative people from all over the world and has become home to many designers who do not work for big brands and create fashion themselves. It is far from classical canons and is as eclectic as possible.

With warm weather approaching, many of us are tired of winter hats and strive to get rid of hats as soon as possible. But proper fashionistas, on the contrary, are in search for those, knowing that accessories are important elements of a stylish image.

For several years there has been noticed a significant interest towards handcrafted items. This can be explained by the extreme presence of technology and overstrain of consumers by mass products.

An editorial is one of the types of fashion photography. It is the print press that made a fashion editorial one of the integrated parts of any fashion magazine. An editorial primarily serves fashion brands that advertise in magazines.